- Defining email marketing goals
- Audience segmentation
- Campaign planning
- Setting up automated email flows
- A/B testing
- Scheduling and sending campaigns
- Tracking key metrics (open rates, click-through rates, conversions)
- Reporting and insights
- Recommendations for improvement
- Continuous improvement of email performance
- Personalisation and dynamic content implementation
- Integration with CRM and other marketing tools
- Troubleshooting deliverability issues
- Ensuring mobile responsiveness
- Email copywriting
- Design of email templates