Ad-account audit agent
Flags wasted spend and tracking gaps against a checklist.
[x] conversion tag firing
[!] negative list, dedupe queue
[ ] landing-page speed
[ ] cost per click under ceiling
Singapore · AI automation + paid media
We build the software.
We run your ads.
Almost no one does both.
We run your Google, Meta, LinkedIn and TikTok, and build the AI agents behind them. You look at the live account with us. No deck.
Working accounts
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///////Tracking first
Fixed before you spend.
Logged and reversible
Every change timestamped and reasoned.
Reported weekly
A two-minute note on what changed.
What we do
Two halves of the same job.
01
Paid media
Google, Meta, LinkedIn, TikTok. Structure, creative tests, tracking, and a weekly report.
- account build + structure
- creative testing
- tracking + measurement
- weekly reporting
What you getOne report a week, plain words, telling you what to do next.
02
Custom AI automation
Agents that take manual work off your team. RFP responders, ad-account auditors, content pipelines, self-writing reports.
- agents
- audits
- content pipelines
- automated reporting
What you getHours back. The repeatable work runs itself.
We run our own client accounts on the tools we build.
A fix on one side shows up on the other.
AI Studio
What we've actually built.
Four working tools, each on a real client account.
01 / Knowledge agentin production
RFP-answering agent
Drafts from your knowledge base, then flags every stale fact before it reaches a client.
// draft run · rfp_id=████ · questions parsed
✓ first-pass drafted from knowledge base
⚠ flagged: source past freshness window, verify
→ pricing tier · last edited 2025-██-██
→ team headcount · drifted, reconfirm
AI content pipeline
Brief to variants to scheduled, on-brand. The team reviews.
brief.md → variants → schedule
variants generated · brand check pass
queued · held for human review
tone drift, regenerate
04 / Reporting
Automated reporting
Pulls the platform data and writes the weekly narrative.
weekly · auto-narrative · account ████
conversions▲ week on week
cost / clickunder ceiling
"Rehomed idle head terms into serving groups."
Fragments are illustrative, redacted from a live account we run.
Approach
How an account runs with us.
Four phases, then it loops. Every change small, logged, reversible.
Audit + tracking fix
We fix what measures wrong before you spend.
Build
Account structure, creative to test, audit agent wired in.
Run + test weekly
Small, logged moves. Rehome idle terms, fence waste, hold cost per click under the ceiling.
Report + decide
A weekly note on what changed. You decide the next move.
optimisation-log · linus
datechangeresult
2026-06-17rehomed head terms into serving groupsidle demand now serves
2026-06-18curated negative keywordswasted spend fenced, logged
2026-06-19rebuilt conversion trackingunder-count fixed, verified healthy
2026-06-20tightened match typescost per click under ceiling
● a live account we run, every line logged
Results
A couple of accounts, in detail.
Linus the Magician
Google Ads · local servicesSituation
A lean local-services account where tracking under-counted and the head terms sat idle in paused groups.
What we changed
Rebuilt tracking, curated the negative list over logged rounds, and rehomed the idle head terms into serving ad groups.
Result
Tracked conversions climbing quarter on quarter, with cost per click well under our ceiling.
Rebuilt
conversion tracking
under-count fixed, verified healthy
Climbing
tracked conversions
trend up, fortnight on fortnight
Lean
cost per click
held under the ceiling we set
An account we run, with the client's permission.
Also on the books
- HairSauceMeta paid. Creative testing against fatigue, fresh angles in parallel.
- Jimy ToolsMeta ads plus email. High order value carries the clicks that miss.
Fit
Worth a conversation if…
THIS FITS
- You already spend on ads and the account is a mess.
- You have repetitive ops you would pay to delete.
- You want it done for you. No team to hire.
NOT YET
- Pre-product, no budget to put behind it yet.
- You only want a logo.
- You want a dashboard you will run yourself.
If you are not sure, send the account anyway. We will tell you straight.
Other engagements
The rest of the roster.
More paid media paired with the automation we build.
Scopes vary by client.
- 01
Supreme Solution Consultancy
PAID MEDIA + AUTOMATIONPaid media plus custom automation that takes manual ops off the team.
- 02
Acid Comms
MARKETING + AUTOMATIONMarketing support with automated workflows built to brief.
Start here
Send us your ad account, or your worst manual process.
30 minutes. We tell you what we would change first.
No deck. The live account.